Nomada Chiado
Diversification can be risky, as it extends a firm’s identity across multiple categories. This study examines cultural and symbolic strategies used to mitigate such risks by managing the emergence of multiple identities. …
Homeing 2019
Diversification can be risky, as it extends a firm’s identity across multiple categories. This study examines cultural and symbolic strategies used to mitigate such risks by managing the emergence of multiple identities. …
Coleção Urban
Diversification can be risky, as it extends a firm’s identity across multiple categories. This study examines cultural and symbolic strategies used to mitigate such risks by managing the emergence of multiple identities. …
Homeing 2018
Diversification can be risky, as it extends a firm’s identity across multiple categories. This study examines cultural and symbolic strategies used to mitigate such risks by managing the emergence of multiple identities. …
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